Services:

Brand Identity & Strategy, Web Design & Development, Packaging, Social Media Design, Social Media Marketing, Editorial Design, SEO

Brand keywords:

Classic, Nostalgic, Whimsical, Charming, Elegant, and Refined.

OVERVIEW:

Ruffle & Rabbit is a traditional children's clothing company dedicated to bringing back the charm and elegance of classic fashion for young ones. Inspired by vintage designs, their brand celebrates the innocence and joy of childhood through thoughtfully crafted garments that evoke a sense of nostalgia. From beautifully tailored dresses to dapper silk pyjamas and adorable rompers, their collection showcases the enduring appeal of timeless styles for children.

CHALLENGE:

Our primary challenge was to rekindle nostalgia among parents and caregivers, building brand awareness, and creating an engaging online presence through a user-friendly website and social media. The platform allowed parents and caregivers to browse and effortlessly purchase our timeless clothing line, immersing them in a charming world of classic styles for their little ones.

SOLUTION:

We assisted in crafting the messaging and content for the website, social platforms, and magazine features, which helped enhance the warm feeling that the brand exuded. The colour palette comprised of safe and warm tones, complemented by large clear images showcasing the clothing. The logo featured characters from the brand's storybooks: a rabbit and an elephant, two unlikely yet whimsical figures that added wonder to the children's brand.

In addition to our focus on digital presence, we paid meticulous attention to packaging design. The packaging was carefully curated to mirror the brand's charm, using eco-friendly materials with a small enchanting stuffed bunny that delighted both parents and children. When unboxing the products, customers were greeted with an experience that complemented the brand's values of timelessness and wonder.

Furthermore, we leveraged collaborations and partnerships with influencers and customers to grow the brand's online following. Engaging with the parenting community through events, workshops, and online platforms fostered a sense of belonging and shared appreciation for timeless styles. We successfully built brand awareness through targeted marketing and social media campaigns, reaching out to parents, influencers, and mommy bloggers who cherished traditional children's fashion.