Services:

Brand Identity, Print

Brand Keywords:

Heritage, Trust, Quality, Comfort and Familiaraty

Overview:

Gin, olive oil, honey, vinegar, and teas – Hotton & Paolo creates non-perishable items of the highest grade. Their products are infused with spices straight from the island, creating uniquely light and fragranced offerings.  The brand was born with the soul of the spice isle, Grenada, telling a story of rich heritage from an island family and paying homage to their grandfathers and their hard work which all started with a printer and a plantation. Hotton & Paolo spreads the same values for work and quality that their forefathers did.

Challenge:

Apply versatility that can represent the brand across various products, services, and communication channels, while keeping in mind the cultural relevance that the brand exudes.

Timelessness and Longevity: Strive for a brand identity design that withstands the test of time, avoiding trendy elements that might quickly become outdated. Ensure the brand's visual appeal resonates with audiences for years to come.

Solution:

The visual elements of the brand reflect the plush land of the spice island: deep forest greens, palm trees, and the use of the bee, which represents a nod to purity in nature. We meticulously crafted the articulation of their brand and skillfully wove the story of their heritage into every detail. We believe that the way we captured the brand story, with its emphasis on hard work and the ability to build something of value, resonates with the spirit of their large family and the island community.

CLIENT’S KIND WORDS:

"Completely and totally captured the essence of the brand and the story of our family's heritage.”